RE/MAX 2012 National Ad Campaign

RE/MAX 2012 National Ad Campaign

What moves someone to buy or sell a home? Four new RE/MAX TV ads depict life-changing moments that spark a move -- and reinforce the message that RE/MAX agents can help in any situation. Here, weeks before it debuts on national TV, is one of the new commercials: "Anthem." You can embed the video on your website or blog, or share it via social media and show it to clients and your sphere. The 2012 RE/MAX advertising campaign, "For All the Things That Move You," centers on the pivotal life moments – a marriage proposal, a new baby, a student leaving home for college – that drive the decision to buy or sell a home. The four new TV ads will appear in 15- and 30-second versions on major network and cable programming. In a fifth, 30-second TV ad in the U.S., RE/MAX CEO Margaret Kelly thanks buyers and sellers for helping RE/MAX earn its two trophies from J.D. Power and Associates. That ad debuted in December during the RE/MAX World Long Drive Championship on ESPN. Web, radio, print and outdoor ads, which will vary in exposure from region to region, will complement the TV ads and reinforce the campaign’s message. The national radio spots, which include RE/MAX ads during the NFL playoffs and the Super Bowl, feature the new messaging, too. Customizable Design Center resources will be available in March, after RE/MAX R4.